What’s New at 7 Brew: October 2026 Featured Drinks and Deals
Here is what’s new at 7 Brew this month. October 2026 brings six Halloween-themed featured drinks, including the brand-new Frankenchai Matcha Latte that launched on October 12, plus a protein boost you can add to any drink and a Fill-A-Tray deal on October 31. We read the official 7 Brew What’s New page and every featured drink page on October 12, 2026 and summarize them below in our own words.
Key facts
- Six featured drinks: Frankenchai Matcha Latte, Original Pumpkin Blondie Breve, Rocky Road Mocha, Nightshade 7 Energy, Boo Raspberry Blue Pom Smoothie and Drizzled Apple 7 Fizz Soda.
- Protein boost: add 15 g of protein to any drink.
- Fill-A-Tray: 4 Medium drinks for $17 on Saturday, October 31, 2026.
- New on October 12: the Frankenchai Matcha Latte, pumpkin chai mixed with matcha.
- Featured drinks are monthly and leave the menu when the month ends.
Six spooky sips for October
Here is what’s new at 7 Brew for October: a pumpkin Blondie, a Rocky Road mocha, a purple Nightshade 7 Energy, a Boo smoothie, a caramel apple Fizz and the new Frankenchai.
See the drinks
Protein boost any drink
Ask for a protein boost and 7 Brew adds 15 g of protein to your favorite coffee, energy drink, tea or smoothie.
How it works
Meet the Frankenchai
New on October 12: the Frankenchai Matcha Latte stitches pumpkin chai together with smooth matcha for a cozy fall mashup.
View the drink
Fill-A-Tray on Halloween
On October 31, grab four Medium drinks for $17. Mix and match any drinks, and your customizations are included.
Deal details
Earn points on every drink
Join the free 7 Brew Rewards program in the 7 Brew app to collect points toward free drinks and special offers.
Learn moreFind a standWhat’s new at 7 Brew: October 2026 featured drinks
7 Brew calls these its new monthly sips. Each one is built from regular menu flavors, so you can still order something close after October ends.
| Drink | Category | Flavors (official) |
|---|---|---|
| Frankenchai Matcha Latte (new 10/12) | Teas, chai and matcha | Pumpkin Chai + Matcha |
| Original Pumpkin Blondie Breve | 7 Originals | Vanilla + Caramel + Pumpkin |
| Rocky Road Mocha | 7 Classics | Toasted Marshmallow + Hazelnut + Caramel, whipped cream |
| Nightshade 7 Energy | 7 Energy | Blue Raspberry + Pomegranate + Lavender |
| Boo Raspberry Blue Pom Smoothie | Smoothies | Blue Raspberry + Pomegranate + Lavender, whipped cream |
| Drizzled Apple 7 Fizz Soda | 7 Fizz | Green Apple, caramel drizzle |
Frankenchai Matcha Latte
The newest drink on the list, released on October 12, 2026, and the biggest surprise in what’s new at 7 Brew this month. It takes 7 Brew’s pumpkin chai latte and blends it with matcha, so you get warm pumpkin and chai spice on top of smooth, earthy green tea. It is a good pick if you like the Strawberry Matcha or Brewchata Chai and want a fall twist. The nutrition guide does not list it yet. Regular chai lattes have 8 to 26 mg of caffeine and matcha lattes 6 to 45 mg, so expect a low-caffeine drink compared with coffee.
Original Pumpkin Blondie Breve
This is the Blondie with pumpkin added. You still get espresso, half-and-half, vanilla and caramel, plus a warm pumpkin note for fall. The regular iced Blondie has 280 calories in a Small and 560 in a Large, so expect a little more with the pumpkin flavor. Caffeine matches the Blondie: 120 mg in a Small or Medium and 240 mg in a Large. 7 Brew suggests adding whipped cream and pumpkin drizzle for an extra festive version.
Rocky Road Mocha
A mocha with toasted marshmallow, hazelnut and caramel, topped with whipped cream. It tastes like the ice cream flavor it is named after. If you prefer no coffee, the year-round Rocky Road Shake uses the same three flavors.
Nightshade 7 Energy
The darkest drink of the month: blue raspberry, pomegranate and lavender in a 7 Energy. (The featured menu card lists strawberry in place of lavender, but the drink description and the regular Energy menu both say lavender.) See the full Nightshade guide. It is a regular signature flavor, so the official guide lists its numbers. A Large iced Nightshade has 350 calories, 88 g of sugar and 133 mg of caffeine. Ask for the Sugar-Free base to cut the sugar.
Boo Raspberry Blue Pom Smoothie
A Blue Pom smoothie with blue raspberry, pomegranate and lavender, finished with whipped cream. It is caffeine-free. The plain Blue Pom smoothie has 310 calories in a Small and 630 in a Large, before the extra flavors and whipped cream.
Drizzled Apple 7 Fizz Soda
Green apple in a caffeine-free 7 Fizz Soda with a caramel drizzle, like a caramel apple in a cup, or bobbing for apples without the bucket. The caramel drizzle alone adds about 120 calories, according to the nutrition guide.
Protein boost for any drink
7 Brew now lets you add 15 grams of protein to your favorite drink. Ask for a protein boost when you order. According to the fine print on 7 Brew’s promo, the 15 g is per serving and the protein comes from a collagen source, so it is not plant-based. It is one of the most practical additions in what’s new at 7 Brew this fall. It works best in creamy drinks such as breves, lattes, smoothies and shakes. The nutrition guide does not yet list its calories, so check with your stand.
Fill-A-Tray deal: 4 drinks for $17
On Saturday, October 31, 2026, 7 Brew stands run a Halloween Fill-A-Tray deal: four Medium drinks for $17. It is the biggest saving in what’s new at 7 Brew for October. Here is how it works, based on the official FAQ:
- Order four Medium drinks at a 7 Brew stand on 10/31. The discount is applied at checkout.
- Mix and match coffee, 7 Energy, teas, Frozen Chillers and more.
- Customizations and add-ons are included, so you can still change flavors, milk and toppings.
At estimated regular prices of $5.71 to $8.35 for a Medium, four drinks usually cost about $23 to $33, so the tray saves roughly $6 to $16.
7 Brew Rewards
The What’s New page also promotes 7 Brew Rewards, the free loyalty program in the 7 Brew app. You earn points toward free drinks and get special offers. Scan the app when you pay at the window.
How to order the featured drinks
Say the size and the full name, for example: “Medium Nightshade 7 Energy.” You can customize featured drinks like any other drink: change the sweetness to 1/4, 1/2, regular or extra, swap to oat, almond or coconut milk, or add a topping. See how to order at 7 Brew for the full list.
Estimated prices
7 Brew does not publish prices. Based on estimates reported by 7brewcoffemenus.com in October 2026, a Medium featured drink costs about:
| Featured drink | Medium (estimate) |
|---|---|
| Frankenchai Matcha Latte | $6.18 |
| Original Pumpkin Blondie Breve | $7.15 |
| Rocky Road Mocha | $6.18 |
| Nightshade 7 Energy | $7.91 |
| Boo Raspberry Blue Pom Smoothie | $8.35 |
| Drizzled Apple 7 Fizz Soda | $5.71 |
Frequently asked questions
What’s new at 7 Brew this month?
What’s new at 7 Brew in October 2026 is a set of six featured drinks: the new Frankenchai Matcha Latte, the Original Pumpkin Blondie Breve, Rocky Road Mocha, Nightshade 7 Energy, Boo Raspberry Blue Pom Smoothie and Drizzled Apple 7 Fizz Soda.
What is the 7 Brew Frankenchai Matcha Latte?
It is a new drink released on October 12, 2026: 7 Brew’s pumpkin chai latte blended with matcha.
Does 7 Brew have pumpkin drinks?
Yes. In October 2026 the Original Pumpkin Blondie Breve adds pumpkin to the Blondie, the Frankenchai Matcha Latte uses pumpkin chai, and pumpkin drizzle is listed as a topping on the menu.
What is the 7 Brew Fill-A-Tray deal?
On October 31, 2026, you can get four Medium drinks for $17 at a 7 Brew stand. You can mix and match drinks, and customizations are included.
Can you add protein to a 7 Brew drink?
Yes. 7 Brew offers a protein boost that adds 15 g of protein to any drink.
How often does 7 Brew change its featured drinks?
Featured drinks change every month. Check this page on what’s new at 7 Brew or the official What’s New page at the start of each month.
Sources and how we checked
We read the official What’s New page and the featured drinks menu on October 12, 2026. Calories, sugar, caffeine and allergens come from the official 7 Brew nutrition guide, and drink names and flavors come from the official 7 Brew menu. We checked both on October 11, 2026. Recipes and portions can change, so confirm at your stand. This is an independent guide and is not affiliated with 7 Brew. Deals and featured drinks can end early or differ by stand. This page on what’s new at 7 Brew is updated each month.
